Leapfrog Toys 2030 CMF Guide
This project explores CMF design trends for Leapfrog Toys in 2030, focusing on creating tactile, eco-friendly, and aesthetically pleasing toys that align with the values of Gen Alpha's parents and their kids. Based on current social trends, insights, and key takeaways, I selected and utilized materials like tea leaves, coffee grounds, and bamboo to create sustainable and tactile
toy CMF designs.
PROJECT
Sole Project
Academic Project
Duration
Sept - Dec 2023
(12 week)
ROLE
Material design,
CMF Design
TOOLS
Solidworks, Keyshot, Figma
CMF Design is not only about
making decisions
but also
understanding trends.
Trend research
What‘s influence Toy industry？
Hover each card for more detail
Social
Millennials are increasingly concerned about climate change and are actively seeking sustainable and eco-friendly choices. This is evident on social media trends, showcasing their preference for non-toxic living, second-hand and upcycled furniture, and sustainable wooden toys.
Life style
Political
The U.S. has led to stricter enforcement of the Consumer Product Safety Improvement Act (CPSIA) and the updated ASTM F963-17, significantly improving safety and quality in children's toy production.
Additionally, governments worldwide are likely to introduce stricter regulations to mitigate global warming, which could impact manufacturing practices and material choices in the toy industry.
Government regulations
Economy
Online shopping and remote education have gained prominence. Suppressed consumer desires have led to inflation post-pandemic, and low-interest rate policies have caused resource shortages, including labor and materials.
Cost and E-commercial
Culture
Gen Alpha's parents often share daily content online, even though their young kids might not actively engage. These parents prioritize inclusivity, sustainability, and are generally more educated.
Educations and Opinions
In 2030, the toy industry adapts to stricter safety and climate regulations. Millennials favor sustainable products. Online shopping rises amid post-pandemic inflation and shortages. Gen Alpha's parents prioritize inclusivity and sustainability, sharing these values online.
CMF Insights
1
Priorities tactility
2
Seek alternatives
to Plastic
3
Aesthetics to match functionality
4
Sensory silicone and rubber and comfort
Material Trays at glance
Current Product CMF
Color Options 1
Green Leaf
Mood board
Keywords: Tea, Natural textures, Eco-friendly, Organic, Joy
Product Render
Hover image see time to time change
New
Aftertime
Color Option 2
Coffee Bean
Mood board
Keywords: Texture, Organic, Natural, Warmth, Comfort
Product Render
Hover image see time to time change
Aftertime
New
Color Option 3
Zenith Leaf Infusion
Mood board
Keywords: Texture, Organic, Natural, Craftsmanship, Playfulness
Product Render
Hover image see time to time change
Aftertime
New
Key takeaways
1
Babies and young children learn by touching and feeling the textures, shapes, and temperatures of things around them. This helps them understand the properties of different objects and materials they interact with.
2
Wood, a regenerative and safe choice, is popular for its ability to fit into various home settings. Natural materials like rattan and clay are also natural material option.
3
Millennial parents, aiming to promote a healthier and more joyful life, have favored photo-worthy styling ideas and products.
4
Use uniform, matte silicone for toys, as it's safe and pleasing to the touch. Toys with curved, smooth contours and finishes are simple and inviting.
Self-make Materials
Build Book
Hint: Please scroll inside viewer for zoom in/out
What I learned?
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What did I learn from this project?
This project has given me
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What can be done in the future?